Digital Age Communications
The evolution of Marketing Communications within the technology sector is as tied to Moore's Law as the technology itself. Our once homogenous computer graphics audience now spans a wide demographic - from computer-savvy children to grandmothers who are ready to migrate their traditional art talents to their MacBook Pros. Our messages are being broadcast over a variety of mediums ranging from the traditional to the newly emerging. Such is the Digital Age. Those looking to effectively convey their messages to today's professional and personal graphics technology consumer need marcom writers with:
- an in-depth knowledge of industry tools and trends
- familiarity with current and target markets
- a flexible, team-oriented, approach that comes with years of marcom experience
Lisa Taylor
For over fourteen years I have been creating corporate and product communications for many of Canada's top computer graphics and animation software companies including Autodesk, Alias, Side Effects Software and Microsoft/Softimage. My projects have covered the full marcom spectrum: key messages, sellsheets, press releases, customer profiles, advertising copy, advertorials and product brochures aimed at both technical and non-technical audiences.
Working with product management, marketing, and communications teams I can provide the fresh ideas you need to energize your messages or the fast "copy" turnaround that lets you meet an impending tradeshow deadline.